This project was a genuine pleasure to work on. It was also one of the most difficult projects I've engaged with. The company name is derived from the word "logic". The founders imagined logic as a physical element. They are engaged in advanced AI/machine learning-based digital advertising. "Whatever can be measured can be acted upon." Logic is the foundation and fabric of AI, and thus Lognium is the foundation and fabric of digital advertising.
How to represent logic graphically. I explored a large number of concepts. Ironically, one of the last I presented was one of the first I created. A simple addition sign, with an L cut and separated. It spoke to the client immediately. We then worked on custom typography to arrive to this clean and strong logomark.
I like when something basic and practically universal can be commandeered. This is the case here, and I'm excited to see this startup grow.