Foster is a high-end and luxury brand of CBD (Cannabidiol) positioned as a lifestyle supplement. The company is located in the Pacific Northwest of the United States. The company specifically wanted to depart from obvious associations with marijuana. As their location is known for its forests, we picked up on the pine tree as a reference point.
Having explored a number of ways of representing pine trees in minimalist style, we settled on this design. A subtle use of shadowing gives the mark dimension and dynamism as the horizontal wraps around the vertical. The pine is combined with a clean and refined sans serif, conveying quality and calm simplicity.