The client — Jazz pianist and vocalist Neeki Bey — contacted me to work with him directly. Running with intuition, the mark I arrived to aims to convey the spirit and feeling of music. Harmony, sensibility, soul. Folds, peaks and lulls, the line art is matched carefully with a subtle mid-contrast typeface. The events Ikeen produces are centred around highly talented musicians, so I wanted to lean towards classic, but remain contemporary and approachable. The company is also branching out into events production in general. While the mark is intended to evoke the flow of music, it is oblique enough to serve its purpose relative to a wide range of events.