VOIDE offers quality boxer shorts and loungewear absent the high cost of named brands (Armani, Calvin Klein, etc). With a future-facing design orientation, based on functional minimalism, VOIDE seeks to depart from cliched luxury brands.
In this logomark, on the one hand I insist on clean legibility of the brand name. No embellishment — direct and clear. The graphical mark is as simple as it can be. A triangle to echo V, and an empty circle to echo void. Primary shapes, with a hint of the esoteric.