The design was inspired by a list of business values, such as strength, leadership, integrity, trust, vanguard and drive. The first image that came to mind was that of a Lion in a defiant stance. The Lion was designed to look like it is ready to move at a moments notice.
Unfortunately, the decision makers in this contest decided to go on a different route with the contest. Thus this design is currently unused and readily available to be customized to your needs.