MageCraft Skincare is a fantasy themed skincare business. The products in the brand will all have a strict formula guideline that will avoid harsh ingredients and preservatives. The packaging will be recyclable using mostly glass. Our audience is both male and female skewing a little more on the female side due to the nature of the industry. Someone in our consumer profile would be 35 years old or below, are intrenched in nerd culture, interested in table-top games, and might listen to DnD podcasts. We want to be considered a fun eco-conscious fantasy brand with effective skincare products.