I entered this contest after several designs had already been submitted and noticed that nobody picked up on the obvious. The company name is "45° Nails", which the contest holder explained because that is the proper angle to hold the brush. Ok, so we need to show that! We need to put it on a 45 degree angle. After several communications back and forth with her, and several revisions of the basic layout, we came up with this as the final one. Another good example of working together to produce a product that is just right.