Our design process for Forenel’s branding centered around their concept, "Window to the Future." We began by exploring visual metaphors that embody clarity, foresight, and innovation. Through ongoing collaboration with the client, we aligned on a clean, modern aesthetic that integrates the abstract elements of a window, symbolizing transparency and access to actionable insights. The design also incorporated flowing, data-like patterns to emphasize Forenel’s cutting-edge AI-driven forecasting capabilities.
The final result is a brand identity that reflects Forenel’s ambition to innovate in energy forecasting. The logo combines sleek geometric shapes with a professional color palette, evoking trust and technological expertise. Together, these elements create a forward-thinking, future-ready visual identity that resonates with Forenel’s mission and audience.