**Design Process:**

I began by brainstorming elements that embody the humor and trendiness of So Salty Apparel. The client's request for a mermaid with a salt shaker inspired a creative fusion. Through multiple sketches, I refined the composition, ensuring a balance between whimsy and sass. The mermaid was stylized for confidence, while the salt shaker's details and cascading salt enhanced the dynamic visual.

**Result:**

The final logo showcases a charismatic mermaid confidently wielding a salt shaker, marrying irreverent humor with stylish flair. Vibrant colors and a dynamic design ensure versatility across branding. This mascot encapsulates So Salty Apparel's unique identity—a brand that blends fashion seamlessly with a dash of salty wit.