I designed this simple, elegant logo for an online publishing company. The online nature of the company inspired me to keep the logo simple and modern to reflect the brand itself. I useda blank open book to reflect the start of a new piece of work, as well as a simple representation of a literary object as the brand publishes a wide variety of written pieces. The broken lines symbolise inspiration and excitement of a new piece.

The logo is simple enough to be used across a variety of different merchandise should the company want to expand into this area.