This logo is designed to have 3 subliminal meanings:

1. Resembles an "H" for "HipFinity"
2. Includes 2 arrows resembling a transaction. (Point of Sale products) The green represents money and the blue represents the service/product the customer is getting.
3. Resembles an infinity symbol.

On top of this, it is very easy to remember and overall feels like a professional FinTech company logo.