I've used the same logo for years and it was time for a change. My business name is Business in Blue Jeans. I offer business consulting services to entrepreneurs to help them grow their businesses in a way that expresses their unique brilliance. The "blue jeans" part is conceptual, not literal- it's a statement of how each business should feel like a favorite pair of jeans- comfortable, fun, and durable.
Translating the concept of what I do in a conceptual way, versus in a very literal way, proved challenging for most designers, but not this one. This designer not only understood the spirit of what I wanted, plus the nuance of the brand. He responded to every feedback with exactly what I wanted, and did so promptly and professionally. He's possibly the most talented designer I've worked with in a long time and I'll definitely be working with him again!