Replay is a luxurious members club offering premium facilities to play Padel tennis and Pickleball. They also offer a full gym, spa, cafe, and members lounges.
Replay comes from the ability to play and then play again throughout the club. They will also have tech to see replays of your points.
The focus of my proposal is related to the world of racket sports through the wordmark + ball and on the idea of replay through the customization of the letter R that recalls the word replay.
The touch of luxury, elegance and exclusivity is expressed through the emblem and secondary texts that raise the brand to a higher level.
The final idea is to have the logotype with the ball for the more sporty part of the brand, and the complete logo (with emblem and tagline) for the more luxurious and institutional part of the club.