truGRIT Apparel is a medical apparel brand made specifically with the bedside (direct patient care) professional in mind. the founder of modern day nursing is Florence Nightingale and she was known as “the lady with the lamp”. She used to go and see soldiers of the Crimean War at nighttime and instituted interventions like infection control and saved many men. Even to this day every nurse upon graduation does a “ candle lighting “ ceremony in honor of the foundation of nursing.
Logo concept is: Candle + Hand