Hyperikon is a PREMIUM brand of LED Lighting products, targeting both residential and commercial customers. 50% of the Hyperikon catalog are residential bulbs, such as regular A19 shaped bulbs, recessed downlight as well as regular household light bulbs like the BR30. The other 50% are very industrial and commercial. LED Light Tubes in different sizes, LED Wallpacks, LED High Bays, LED Troffers. The target audience for the residential bulbs are males in the age 35-55. Especially in the "Do-it-yourself", "Tech geeks" and "Home Decor enthusiast" segment.