For their new landingpage one of the goals was to communicate what they offer through images. Explain what they offer without being able to talk through it like they would do with a presentation. Another important aspect was to focus on the benefits of the products: get more research funding.
The strength of their software is to aggregate data about researchers and rapidly match them to ideally suited funding opportunities. The Hero image was created to immediately understand what their software does.
The rest of the page goes into more depth about their software and what the benefits could look like when using it. All supported with relevant graphics to visually help explain things