From the good samaritans parable, I draw a samaritans (travelers) who is traveling on foot with the donkey by his side. Which then in the parable he will meet the injured jew man.
I want to symbolized this character as a person who is generous and could save others people lives through the sites. They can interaction with the “injured man” and help them through this website.
I don’t literally draw the interaction between the samaritan and the jew because that will be too biblish and too detailed.
Under the “Shopper” I put an hidden icon, its an abstract open hand icon. This open hand could represent charity, trust and caring.
Im using a modern upper case font as the main text in the logo. And I put the sub text under the badge, following the curve path of the badge.