This is logo for A Lakefront Community, some kind of high class ressort. The CH want to convey the luxurious style and amazing view of the Whitefish lake from this logo.
Taken from the name. I create my logo from a willow tree. The usual willow logo is sketchy rustic and has traditional looks. So I tried something new. I made the tree using a combination of curved lines. So its not too literall but still recognized as a willow tree. combined with the blue wave lines and a condensed font. I wrap all of the part in a circular frame. So now the logo will look compact, simple but also exclusive and luxurious.