The name of this product is a pun. It could refer to the suger free gum (chewy candy) that they given to the homeless. But also could refer to the gum (mouth). Because they campaign is also about mouth/teeth healthy of the homeless. So I made a playful and cartoony logo about friendship between the tooth and the gum. The logo needs to bee a character because they planed to make it into a stuffed doll and also looks good on t shirt.