The client put a sample of a badge style logo in the brief. So I created a badge style logo, inspired by the sampe, with earthy tone color and nature roughish effect. (zoom it to see the details).
I incorporate the pocano mountains silhoutte where this campground located, on the top (on the distance), with some pine trees on close up. The river flow formed a outlines for the main badge. And I also add a small silhouette of a rose in the bottom part.
I'm using a rough and traditional font style for the main text and tagline to give a natural and adventurous looks.