The concept of this logo originates from an oak tree that grows curved, the owner wanted the tree to grow upright, he even asked a tree expert to engineer it to grow upright but he couldn't, because the tree curved to look for sunlight, but instead the tree grew fertile, strong, and become a long-lasting tree.

This is where the owner learns to put love into the business, he helps with love to other people who want to build their business so that it grows as well as his oak tree.

So visually this logo uses a curved oak tree as the main symbol, simple and clean.