MC PeteWoods is a brand formed by Pete, a retired competitive climber, who is now a commentator for live competition broadcasts, he is also an MC for live climbing events. The differentiating character of him is his personality and his ability to communicate and move. The client sought to give importance to lettering in his brand and wanted an impressive but minimalist logo. Being a climber and a commentator, we decided to add sound waves as a graphic element, as they are similar to mountain peaks.
We made a main logo in a circular shape, and a reduction that could be used as a sticker or in smaller applications. This logo mixes the vintage style with the modern, it is really sophisticated, versatile and functional.