The Kinsale Cup logo is for a group of friends who have an annual golf trip/tournament they call the Kinsale Cup. During the trip they play great golf courses during the day and at night they enjoy the best beers.

They wanted a shield logo to be used on commemorative jerseys and tournament prizes.
At first glance it should be elegant and formal, but when looking at the details they looked for fun elements.
We include different graphics related to the competition:
1. Stone of Accord in Kinsale
2. A glass of Guinnees beer
3. The silhouette of the players
4. A person on the floor after drinking more than they should

In this way we managed to create that contrast between fun and sophistication, also illustrating all the elements in a unique and personal way.