The concept behind this product is to have a traditional and close to heart product but with a modern and bold touch to it. To achieve this I picked a modern and contrasting color palette that makes the product stand out at first glance, but I also added some background texture, an irregular organic font and a drawing of the chicken to add that warm, traditional, homemade element.
Finally this design will be easy to translate to other bouillon types like beef or vegetable, simply switching up the color combination and the drawing on the front.