''peak vapes'' team was inspired vaping with friends over the winter snowboarding up at Whistler-Blackcomb Mountain, Peak Vapes was chosen as a name to communicate Peak Quality, Peak Purity, Peak Performance, Peak Health. Since this product is organic, I was playing around with idea of ''leaf mountain peak'' , lines in this design are visually presenting leaves, and mountain peak shadows at the same time.

Challenge was to strike a balance between clean, modern, sophisticated, luxurious... and organic, playful, friendly.