Each icon in the logo represent photo organizing, Up right, pictures that holds sentimental emotion in special moments. Right below, an archive, but it can also look like database for digital assets. Left below, a box that usually used to store important files. Up left, scanning hard copy photos/file.

I used subtle green & pink, grey for the font. Muted green look serene, for growth and renewal. Muted pink gives positive vibe, evokes memories. But the logo can also stand strong with just one color.