The vision for this orthopedic products are to focus on the great outcomes and the good feelings, to make life better, not just to treat an illness. Flingg means quick - fast in Swiss German. This is an association with the products, to give drive, make you feel great.
The fast movement is symbolized by the abstract dots, fluid, and agile, this, represents energy to the brand image. It also can look like they are stacked together like a spine structure, represent the orthopedic products.