DebtFreeLiving is a UK based company that helps people with their debt problems.
Their previous website was a bit too serious and formal and they felt that an illustrative approach would help them look more approachable.
I went with these beautiful illustrations that make this webpage look perfectly "human" and comfortable to it's users which are families in need of help. The goal was to make the users feel comfortable in using the form to complete the 2 step sign up.