The idea behind this is modern, high quality, simple minimalist and incorporate orca.

Since the brand name is DX-1 and really close to 2XU. Making the brand name to become the full lettermark logo is a good idea. It's also works really well many types of apparel.

When it comes to the orca symbol. I try to make it pop, whilst make it minimalist and not so generic. Hence why I use the lighter shade of grey to attract the attention to Orca fin.