Branding and label system for Cielitos Tequila, an import brand for the Spanish market.
Cielitos targets a young segment of the market with no particular affiliation to tequila. The challenge was to generate an approachable aesthetic that refers to the ultra premium segment, with visual cues of Mexican culture and its approach in the aesthetic development of tequilas and mezcals without falling into obviousness and beaten paths.
The proposal stands out in the lower segment of the shelf, conferring quality and accessibility.