"The company produces filtration products such as bottles, pitchers/jugs, filters that fit underneath your sink. The whole idea behind our business is that we leave the world in a better place. The water that comes into our products, it is always better and cleaner by the time it leaves."

I learn the shapes with inspiration from the "her9lives" logo. By using the water drop shape, I play more the lettering and create a strong brand mark with one more shape of a water droplet. You could play only the letter y with the droplet to give a sub logo or icon logo. It is versatile, distinct, and memorable.