The concept for the Great Bear Lodge logo is a vintage emblem design featuring elements of the Great Smoky Mountains in the background, a black bear in the foreground, and a small lodge image at the bottom. The color scheme is black, white, and black gold, which gives a luxurious and timeless feel. As a luxury rental cabin in The Smoky Mountains, the logo reflects the travel and hotel industry that the business operates in. The logo design is an important part of creating a recognizable and memorable brand identity for Great Bear Lodge that will stand out in the competitive vacation rental market on platforms such as VRBO and Airbnb.