Vylix is a lifestyle brand that wants to mark the world with its products focused on casual/athletic wear. The idea of marking the name anywhere like a stencil reinforces a bold feature in simple, modern and comfortable clothing for everyday urban life.
So the logo works as a kind of stamp/seal of authenticity not only for the products but for the brand positioning and its communication.
The solid foundations of the logo and colors establish a more engaging brand experience and from there countless possibilities for applications such as packaging, photographs, wall paintings and website and social networks.