The inspiration I had to develop this concept came from online games in the 90s, where everything was still difficult, but games like Warcraft, Boxer, Super Mario, Age of Empires and others helped to boost the online gaming market.
I developed a character in the style of 2D games from the 90s and rethought how it would be with a more modernized touch and be the symbol of the company. According to the briefing, the logo needed to be playful, modern and relaxed to attract players, developers and artists.