We had a fairly nuanced Brief for a logo that could also be a trail marker. FishDzn had a great idea to focus on a symbol that cut across all our Trail users (mtn bikers, hikers, skiers): a good pack! He also gave use two other memes: a compass to high-light outdoorsy-ness and a map to give us some location awareness. Hey: Vancouver Island! Handover of the design was also very smooth. Thanks, FishDzn!