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Logo & Brand Guide for a Consistent Identity
Logo & brand guide service
This package includes:
• You will receive 3 different proposals within 12 working days
• Brand guide (6 working days after you choose a logo option):
1. Brand Overview
Mission Statement
A brief description of the brand’s primary purpose.
Vision Statement
An explanation of the long-term goals and the direction the brand aims to follow.
Core Values
Key principles and beliefs that guide the brand's decisions and actions.
2. Logo Usage
Logo Variations
Color
Black and white
Grayscale
Clear Space and Minimum Size Requirements
Requirements to ensure the logo is displayed properly without distortion.
Incorrect Usage Examples
Examples of incorrect practices, such as improper scaling, stretching, or distortion of the logo.
3. Color Palette
Primary Brand Colours
The main colors that define the brand's visual identity.
Secondary or Accent Colours
Complementary colors for use in additional materials.
Color Codes
Hex
RGB
CMYK
Usage Guidelines and Restrictions
How and how not to use the colors in various applications.
4. Typography
Primary Font(s) for Headings and Body Text
Recommended fonts for headings and body text.
Font Variations
Use of bold, italic, and other font variations.
Font Sizes and Spacing
Guidelines for font sizes and spacing settings.
Guidelines for Text Hierarchy
Instructions on how to structure text to ensure clarity and visual order.
• Additional Notes
Mockups
The mockups presented are only guides to show how branding (logo, typography, and patterns) could be applied. They are not part of the project deliverables.
• Typography Licenses
Font licenses are not included in the project price.
What you will get
TERMS AND CONDITIONS:
- I retain the right to reproduce, publish, and display project results in my portfolio, website, and other media or exhibitions for the purpose of showcasing creative excellence or professional growth.
- For private projects, an extra $250 charge will be added to the service cost. Designs for these projects will not be disclosed or published on any online platforms, ensuring total privacy. The delivered files will not appear in my portfolio, website, or any other media.
- All project entitlements will be transferred to the customer upon release of the project payment.
- The Client agrees that, in the event that a Project is canceled for any reason other than a violation of the terms established by the Designer, no refund will be issued and no rights will be transferred. The Client acknowledges that the project remains incomplete, and therefore, waives the opportunity to provide a written review.
- If the customer chooses to receive more than one option as a final project, they will be charged an amount of $500.00 for each new option selected.
- All projects presented that are not selected as final designs can be used by the designer as he wishes.
- The price includes three general corrections after you choose a logo option
- The duration of the project cannot exceed 25 or 30 days, depending on its nature.
- Fast track orders are possible and charged 25% more.
- Please acknowledge and accept these terms and conditions before selecting the service.
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