Logo for a US-based company in the business to buy quality new, used, and/or surplus industrial equipment from across various industries, which in turn, it quickly offers to worldwide customer base.
Based on a recognizable hexagonal nut fastener shape, with a spark cutting through it diagonally to instill movement and power into otherwise firm and rigid form. This balance is key to this mark, which aims to cover both the mechanical and electrical aspects of industrial equipment in an easily recognizable form.
The colors are typically industrial and rather masculine, creating a powerful contrast without compromising the cohesion of the logo.