DESCRIPTION:
Lumo is a soap dispenser that lights up for 20 seconds when pumped, helping people get the CDC recommended hand wash. http://www.LumoSoap.com

What we're looking for in a logo:
Lumo's hardware is FUN and EASY to use, and provides families with PEACE OF MIND about the HEALTH/HAND HYGIENE of all members (particularly KIDS under 14). We want a FRIENDLY FIREFLY to represent Lumo, the design of which should be PLAYFUL but SIMPLE with minimal colors so we can use it in various media, including screen printing an outline on our bottle. Seeing the Lumo logo should give PARENTS PEACE OF MIND ABOUT THEIR CHILDRENS' HAND HYGIENE.

TARGET AUDIENCE:
Our target audience are the parents of young children, ages 3-14, who are already concerned with their hand hygiene habits and can afford a ~$30 soap dispenser. They frequently purchase new items online from social media advertising, and want to make the world a better place for their children.