I used some basic shapes to represent the teepee, original tent used by the Native American. It symbolises the unity of the tribe and the security of a cosy space. The triangular shape also represents an arrowhead that points to a circle - the final goal that can be reached just with the right mindset. Lastly, the logo can be read as a person walking towards an objective. The simple shapes can be disassembled and be incorporated as visual elements across the corporate visual identity and the website.