Brief:
A life worth living (ALWL) is a personal philosophy and purpose. It guides my living of going all in, doing beautiful work, seek excellence and live experiences that when you look back you want to say, that was a life worth living.
I want to create this philosophy into a brand that can start with some lifestyle merch.
Concept:
The concept for this logo is driven from the name "a life worth living" as described that how the life has been worth everything. After deep consideration of requirements and the msg I've came up it. The logo shows ALWL like the heart beat monitor showing heart rate with irregular line that compose these letters.
Inspired by the story of someone that is on their death bed, the monitor showing heart rate and the line forms these letters conveying it was "a life worth living."