Here is a fresh, modern, and bold visual identity to separate Physique Fitness from the competition and establish the business as a premium fitness facility and as a health and wellness brand that is progressive and dedicated to supporting members. The name “Physique Fitness” is set in a simple black, yet complimentary geometric typeface, and is paired with a playful and vibrant icon — pulsing with passionate energy in a cheeky purple colour, together conveying strength and prestige with a little bit of attitude. Drawing on the idea that Physique members are goal-getters, the zig-zag icon carries a dynamic forward momentum, but at the same time represents the beating pulse of the brand — that Physique Fitness really cares about helping members on their health journey.