I love this idea for a brand, as it lends unique opportunites for a custom wordmark.

Playing upon the idea of outliers I highlighted the "I" as the standout accent in a group of hand-modified glyphs.

You get three custom logotypes and an icon (the O with the I counterspace inside).

The wordmark is perfect for streetwear placements and woud look great on beanies, hats, accessories, and joggers.