I sketched out about a hundred different logotypes and this one really struck me.

I could reconcile the design by saying that a life is like a infinite path we need to hike, or that the ambigram (this design reads the same flipped upside down) teaches us about how irrespective of viewpoint we all need to carry our own water, but:

I just think this looks rad. It looks cool and will lend itself to t-shirts, labels, stickers, and I could see it as a bumper sticker on a jeep sitting on a beach somewhere while the driver blazes up and stares at the sunset.