Trustworthy. Earthy. Minimal. Stylish.
To meet your requests for your brand identity to be modern, simple, clean, and not "babyish, I have done the following:

1. Used thin lines in the font and the logo. This adds a sense of modernity and elegance to the design. All while utilizing negative space to our advantage to keep the design clean and uncluttered

2. Focused on colors that look natural and earthy. These colors bring a sense of calm reassurance that every mother wants when buying products for her baby.