This design work was for a one to one project for a return client. They tasked me to design a concept logo for their start up commercial bank, Truevardy. The literal translation of Truevardy is ‘The true way.’, so the client wanted a design with a form of motion with maybe a path to a building or the source.

This design uses the there vertical orange stripes to represent the building but also the movement. A stylised shadow gives the logo depth and adds to the movement.