The task was to create a logo concept that will represent a pizza shop that sells cannabis infused pizza. My idea was to have a flying pizza on a night sky filled with cannabis leaves instead of stars. The logo background is a whole pizza dough, stretched, with a crust around the perimeter.

After many rounds of revisions, the client went for the most straightforward and conservative variation, asking to have the pizza stand out of the background. The lettering was done by hand to emulate the pizza dough being stretched into letters. Hooray!