The TEA Standard specializes in all things TEA - from tea pots to cups to music boxes to paintings. Client wanted as many things in the logo out of these as possible , and the mad hatter tea party was stuck in my head the moment i read the brief , the crazy fun messy tea party with a touch of whimsical , i made the fonts look like tea is being poured out of the pot, and thats what really clicked for the client.