The logo was created for BabyStations.com, a company that sells many brands of baby changing stations and other public restroom-related products such as Koala Kare, Rubbermaid, and Hospeco. Contractors, designers, and building managers are the intended audience. The logo's visual design is recognizable, with a baby wearing a diaper as the focal point. It is accentuated by the use of pastel colors, which create a lively and playful atmosphere.