This concept marries a couple of the bank's considerations:

1. The minimal style of the logomark and the typeface chosen represents the bank's wish to make it more appealing to the younger generation, presenting itself as "hip" and "cool"

2. Since the bank is totally digital, the concept incorporated elements of the electric board with the lines with circles at the end, which has become a key symbol of the digital revolution.

3. As the bank wants to stand out as a mobile app, I made that the details within the logomark had enough breathing space for it to still look clean when it was scaled down to the size of an app icon.

4. Lastly, the shades of blue was chosen because it represents stability and trust - qualities that a bank should have. Many of the top global banks have some shade of blue within their logos, and this was the direction that I envisioned Jupiter to go into.