CallTrak findsout which marketing channels bring in the most phone calls. It also offers call tracking to evaluate the quality of incoming leads from emails, radio, TV, newspapers, and other digital marketing efforts. It goes a step further by allowing users to track specific agents and the revenue generated, as well as manage call queues. Additionally, CallTrak features an AI bot that businesses can train through their website. This bot can answer calls, handle reservations from start to finish, respond to questions, and link all calls to guest profiles for later review. Initially, CallTrak will be offered as an addition to Staylist, but there are plans to develop it into a standalone product. While it is primarily focused on RV park owners, it aims to expand its reach to all hospitality businesses in the future.